‘Little pieces of fresh poetry ‘
Georgia Hardinge’s transient early life and international background gave her much opportunity to travel and develop her fascination with design. Georgia’s signature style achieves the rare quality of encompassing both an avant garde yet wearable aesthetic.
Hardinge has delivered four striking collections under her distinctive label. Much heralded as one-to-watch, Georgia’s Autumn|Winter 2011 ‘Merit Award’ win saw her first stand-alone runway show at Vauxhall Fashion Scout come off with astounding success. This season saw Georgia weave the concepts of destruction and disfiguration into her structured style and streamlined silhouettes, showing skilful appreciation for the female form.
Having launched her debut collection with the help of ON|OFF in September 2009, Hardinge then went on to exhibit with the BFC in Somerset House the following season alongside her first promotional fashion film collaboration, entitled ‘Cage’. September 2010 saw her debut catwalk collection ‘La Belle et la Bete’ be selected for sponsorship by VFS as part of their ‘Ones-to-Watch’ initiative. Since then she has continued to shine, most notably in her label’s celebrated collaboration with Victoria’s Secret, sponsorship from Swarovski and much coverage by Vogue and other major publications.
This innovative young designer’s inspiration for design comes from a passion for architectural shapes and sculpture, which can be seen throughout her work, forming landscape shapes to uniquely accentuate and flatter the female silhouette. Fashion is Georgia’s way of moulding design techniques to create an art piece of lasting purpose.
Graduating from Parsons Paris School of Art and Design in 2008, Hardinge was awarded ‘the Golden Thimble’ for best designer for her graduate collection. She was recognized for creating highly technical and structural pieces which showed her creativity for contemporary design. Continuing her success, Samsung then went on to choose her to create a one-off collection for their commercial which was aired worldwide.
After a return to London in early 2009, Hardinge set up her fashion label. Subsequently, in July of that year, she was chosen to take part in All Walks Beyond The Catwalk, a project that was set up by Caryn Franklin and Erin O'Connor to challenge the expectations of ready-to-wear imagery by showcasing a variety of age, shape and sizes of model. The catwalk event shown at London Fashion Week also included designers Mark Fast, Hannah Marshall and David Koma and was hosted by Britain’s first lady Sarah Brown.
Since its foundation, the Georgia Hardinge brand has been moving at a decidedly fast and ever-increasing rate. 2010 proved to be an incredibly exciting year; the label’s debut London Fashion Week catwalk show being sponsored by Vauxhall Fashion Scout, being commissioned by L’Oreal to make six AW2010 ‘Cage’ dresses for their Colour Trophy Grand Final Show as well as receiving sponsorship from Swarovski to work closely with Charlotte Stockdale on three pieces for the Victoria’s Secret Fashion Show this November. One particularly media-favourite showpiece of Hardinge’s SS2010 Collection was also used in Harrod’s Boodles Fine Jewellery campaign.
Fashion is for Georgia a means to manipulate design to create artistic pieces that have longevity, beauty and are of course wearable. She believes that "the highest approach of Art awareness is through Fashion".
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