Georgia Hardinge spoke to Hello Fashion Magazine as a part of their '5 Questions' feature. Read the interview below...
'British designer Georgia Hardinge has hooked up with Universal Films to produce a limited-edition collection based on upcoming blockbuster The Mummy, starring Tom Cruise.
Tell us more...
"This has been a real adventure. Collaborating with a movie is something I have wanted to do for a long time so I was thrilled when Universal approached me. I was fortunate enough to visit the set, meet the cast and see the incredible amount of creativity put into the film. Above all, working with my best friend, Annabelle Wallis, who stars in the movie, alongside Tom, Sofia Boutella and Russell Crowe."
What's your design starting point?
"Architectural shapes and structures are the DNA of my brand. I work on developing pleating techniques from paper sculptures, combining this with new technological fabrics and textile treatments. It's three dimensional clothing that is flattering and easy to wear. I want my collections to be fun, producing statement pieces that are eye-catching yet wearable."
Lots of celebrities wear your designs; is there one person who epitomises the Georgia Hardinge girl?
"Women such as Florence Welch, Beyonce and Lady Gaga are all fans. There is such an eclectic mix of people supporting the brand it's hard to pinpoint one woman in particular. I would describe my customer as being fashion forward yet timeless."
If you could give one piece of advice on Summer dressing, what would it be?
"I love the relaxed look. A stylish T-shirt and a high-waisted skirt. Out bestselling item for the Summer is our signature pleated T-shirt - my favourite is Ivory Cracked tee. They're easy to wear and look great with a skirt or trousers in the evening."
What's next for you?
"I now have the challenge of making four collections a year. This is new for the brand and I can't wait to grow the range with exciting new shapes and play with vibrant colours. The Mummy collection has been a lot of fun to work on and I'm looking forward to showing in London and Paris in Autumn."'