SEPTEMBER 2016 SAW GEORGIA HARDINGE’S LATEST COLLABORATION WITH HOOVER & THE BRITISH FASHION COUNCIL. 

TO PROMOTE HOOVER’S LATEST IRONVISION RANGE, GEORGIA CREATED LIMITED EDITION IRON ON TRANSFERS TO GIVE OUT AT London fashion weekend.

10,000 TRANSFERS WERE DESIGNED IN A GEOMETRIC BUTTERFLY STYLE WITH FLUORESCENT POPS OF COLOUR IN TURQUOISE, PINK AND YELLOW.

THESE VIBRANT BUTTERFLIES WERE THEN PRESENTED IN A PROMOTIONAL LEAFLET FILLED WITH INFORMATION, CARE INSTRUCTIONS AND DISCOUNTS TO BE USED ON THE GEORGIA HARDINGE WEBSITE.

COMPETITION

Georgia Loved seeing how you styled your exclusive butterfly transfers. Thanks to everyone who entered the competition. 

We asked the fashionistas of LFWend to transfer their GH butterfly on to a chosen garment or accessory, snap a picture and put it on social media with our exclusive hashtag #GHXHOOVER

We chose our favourite image on the 1st November and our winner, Asha Karia won an Ironvision from Hoover as well as one of our signature pleated t-shirts.